This is an optional service offered to Tinder Plus users that costs an additional fee their paid subscription. Carbino, "the findings indicate that Tinder users are more likely to be looking for a committed relationship than are offline daters." States The New York Times in their article "First Comes Tinder. " Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.
Tinder says that Super Likes makes it three times as likely for users to find a match.
Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.
By May 2013, Tinder was one of the top 25 social networking apps available on the web based on frequency of use and number of users.
The average user would generally spend about an hour and a half on the app each day.
After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.
Instead of swiping right for a profile, the user swipes up.