Like the Internet today, lonely hearts ads were suspected of harboring all sort of scams and perversities.Because they were often used by homosexuals and sex workers, British police continued to prosecute those who placed personals until the late 1960s, when ads became part of the burgeoning youth counterculture. In 1965, a team of Harvard undergrads created Operation Match, the world's first computer dating service.maybe not that much has changed for the one percent?) Mid 1800s: The General Public Follows In the mid-19th century, the need to advertise for a husband or wife was still considered a "failure" and associated with deviant behavior for many judgmental straight, white, middle-to-upper class people.She convinced the editor of the Manchester Weekly Journal to place a small ad stating she was "seeking someone nice to spend her life with." (It's radical, I know.....) A man responded to Helen, but it was not the man she was hoping for.It was the mayor, who had her Women asking for what they want -- clearly delusional to 18th century dudes.I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.
In 2002, Wired Magazine predicted, "Twenty years from now, the idea that someone looking for love won't look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.'" Online dating is the new norm for introductions, replacing the role of traditional personals and in many cases, merging with the functions of social media.(Farmers Only continues the legacy to find "where all the country girls are" today.) Some very pragmatic examples of early 20th century personals: HOUSEKEEPER: 18 to 30 years of age, wanted by widower, 40.Have prominent position with the rail company, have 75-acre ranch also house in town; object matrimony if suited; have boy 13 years old, would not object to housekeeper having child. Young woman, reared in luxury, having lost everything and earned her living for the past eight years, is tired of teaching and wishes a home: would like to meet a well-to-do businessman who would appreciate refinement and affection in a wife. If only these two had found each other's personals then.....1800s: Aristocrats Catch On Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic engagements that seem scandalous by today's standards.An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...1920s: Lonely WWI Soldiers Seek Pen Pals Personal ads went mainstream again in the early 20th century, when social pressures to get married by 21 (and thus, expectations for relationships) were much lower, thankfully than their earlier incarnations.